Sex Toys, Lingerie Heating Up China's Sexual Revolution

BEIJING — Sex toys and lingerie are helping to heat up China’s new sexual revolution.

The Wall St. Journal reported that the country is beginning to change its stance on sexuality and embracing Western products and ideals. Nearly 71 percent of respondents in a local survey have had premarital sex (compared to only 15 percent in 1989), and bedroom novelty items are becoming desired more every day.

Adult stores are popping up on every Beijing corner, the report said. And ironically — considering most sex toys are imported from China to other countries — local entrepreneurs are looking to import better quality products from outside of China.

Jemimah Steinfeld, author of “Little Emperors and Material Girls,” which focuses on China’s sex and youth culture, interviewed one store owner who thinks Chinese toys are faulty.

And luxury lingerie is becoming a hot seller for newly empowered Chinese women who have more status than women in India and the Middle East.

One of the most popular sex-related products are hymen repair kits, according to the story, reflecting a surge in sexual hookups.

Although multiple mistresses continue been a major part of China’s culture, women are now taking male escorts as well. A local Chinese woman said at a panel discussion, “There are women who have lovers just for fun too. Male prostitutes are far more expensive here because they have more work to do.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XR Brands Expands 'Jock Advanced' Collection With 10 New Strokers

XR Brands has added 10 new strokers to its Jock Advanced line of male masturbators.

Orion Debuts 'Erecto' Collection From 'You2Toys' Line

Orion Wholesale has introduced the new Erecto cock ring collection from its You2Toys line.

SCOTUS Won't Hear Appeal of NYC Adult Store Zoning Law

The U.S. Supreme Court has declined to hear an appeal of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

Tenga Marks 20th Anniversary With New 'Flip 360' Strokers

Pleasure brand Tenga is celebrating its 20th anniversary with the debut of its new Flip 360 stroker sleeves.

Wellness Brand 'Aia*' Launches

The wellness brand Aia* has officially launched.

Orion Debuts 5 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with five new styles.

Honey Play Box, Dildos Assorted Ink European Distro Deal

Honey Play Box has signed a deal with Dildos Assorted (DA) for distribution throughout Southern Europe.

Calvista, Lovense Sign Exclusive Australia/New Zealand Distro Deal for 'Spinel'

Calvista has signed an exclusive Australian and New Zealand distribution deal for Lovense's Spinel thrusting and heating dildo.

Blush Introduces 'Riana' Vibe

Blush has debuted the Riana vibrator.

Lovense Debuts 'Spinel' Mini Sex Machine

Lovense has introduced its new app-controlled Spinel mini sex machine.

Show More